Although the popularity of browsergames has been one of the big gaming stories of the last few years, few people would argue that they are a majority gaming interest. However, the involvement of mobile communications giants JNJ Mobile Inc. could be about to give the sector a real makeover. The company is putting up a total of a million dollars in grants for developers who create games using HTML5 – a move which has insiders purring. There are a lot of german developers also.

One such insider said today: “There is no doubt that JNJ are as savvy a company as there is in the world of mobile internet. They launched the most popular cellphone social networking site and they know what their market wants. I have no doubt they will pick some very capable young developers to put out some games that will be played by huge fanbases before too long.”

Although JNJ Mobile are known as a mobile communications company, this development is expected to be positive for more than just the cellphone internet customers out there, as it all hinges on the use of HTML5 – a system which allows for better embedding of video and graphical content that is required for more intricate browser games. Before too long, the quality of browser games is expected to soar.

The insider concluded: “Among other things, the fact that JNJ Mobile is putting its money where its mouth is is likely to see other companies matching their actions in a battle to see who gets the best talent working for them. This is good news for gamers”.