Sweet stuff! Sounds good? Think again. Something is happening all over our country, perhaps all over the world. If you look around, really look around thoroughly in your supermarkets, in your mom & pop stores, in your department stores, you will notice one thing that is taking over almost all of our food products. Aspartame, or similar artificial chemicals are slowly being added to hundreds or even to thousands of products every month. The manufacturers of some of these products product are using a marketing plan that is helping to sneak the artificial sweetener into your life -without you even noticing it.
Lately, the advertisers and manufacturers have decided to keep the word diet off of their products. They are opting for words like less sugar or words like one or zero – when referring to calorie count. The whole plot is to keep the word diet off of the products that include aspartame in their ingredients list. This opens up their market to thousands and millions of people who are not or never will be dieters. Those individuals who were or are embarrassed that they are dieting will gladly take a soda called zero or one over taking a soda labeled diet soda. The stigma of dieting is slowly being removed from the packaging of millions of containers, boxes, labels and products.
What does this mass marketing campaign do in your world? How does this affect you? What this does is that it limits your choices. Unless you are aware this is happening, it is unlikely that you will stop and read the fine print of the ingredients list before you purchase, buy, eat or drink any regular products. You most likely assume that aspartame products have to have the word diet on them, and if you really believe that you are really far from the truth of the matter.
TRY THIS EXPERIMENT: Go any store in your neighborhood and check out ten or twenty packs of gum or candy. Most likely any of the gums you see will have some percentage of aspartame in the gum, yet will not be labeled diet gum. This is a marketing trick and the trick is on you, if you are not well-informed. Check out the latest new sodas or drinks or the latest new cookies on the market. You will find aspartame in many new products and even in some older products. Just try that simple experiment right in your own supermarket. Write us and let us know your results.
HOOKING THE CHILDREN: One of the most horrible things that the company is doing is trying to hook the children on the taste of this new sweetener. Recently there was a commercial that showed children being served a sweet cereal by their mom. Everything in the commercial appeared fantasy-like, everything perfect, and the children were seen with the spoons in their hands and the sweetener flowing freely from the spoons. The cereal advertised a wonderful new taste, and the children and mom were thrilled with this new taste in the cereal. This is and was a serious attempt to get children hooked on this chemical sweetener which is now being added into some cereals. Think about this. If this sweetener takes over the children’s cereal line, almost all children will soon be hooked on the chemical. Is that really what you want for your children? If you have children, stick to the natural sweetener – sugar. The chemical companies are trying to give sugar all the bad hype and bad publicity and the public and society is falling for this trick.
There has never been anything wrong with sugar. Sugar is a natural sweetener. The problems that people have with sugar are the problems of abusing sugar, using too much of it. But problems come when you use too much of everything or anything. So switching your children to the chemical instead of letting them use sugar will not solve anyone’s health problems. The key is to train your children in the moderate use of products rather than training them to switch to chemicals instead of using sugar. Of course, if someone is diabetic that is different. They need to restrict the use of sugar. But to treat all children as if they are diabetic or will be diabetic is totally wrong.
If there was more good than bad by switching to the chemical then companies would be honest and print it in large print that they are adding the chemical to the cereals or to the other products. But the fact remains that the chemical company is literally trying to sneak this chemical into most of the foods that we are eating. We, as responsible consumers need to change this trick advertising and force the companies, by boycotting, to reveal on the front of the boxes when they add chemicals to our food and drinks. Do your part. Read all ingredients of all products, especially the gums and children’s products. Boycott those companies that add chemicals to our products without revealing that in large print on the front of the boxes. You can help by doing this.
THE SECRET! Why are the companies hiding the fact that they are adding aspartame to many of their products. If they have such a great product, why hide the name? Why not announce to the public that they are now adding aspartame in place of sugar? Why? The reason this is being done in the fine print is because the marketing people know that the public will not accept another chemical addition to their food, drinks or gum if they have the choice. If the companies do not make the public aware that these additives are in these products, then the public cannot protest and cannot boycott these products.
For so many years I have avoided aspartame. I have done this because my throat has an allergic reaction to the chemical. This aspartame makes my throat scratchy. It delivers great pain and even sometimes makes my voice change – to scratchy and it feels very sore. In the pas, I could avoid the aspartame by simply reading the large letters on the package and by avoiding diet foods and drinks. I imagine that there are many people who have even worse reactions to the chemical, after all, it is a chemical. Do you want to eat chemicals just because the advertising companies have scared you away from sugar?
Now, I have to read all the fine print, and read all the ingredients to safeguard my own health. How many other consumers are in this position now that these companies have decided to trick the consumer by hiding the chemical in the products and in the small print? Today, some advertisers and some corporations are going to great lengths to introduce this chemical sweetener to children. They know if they get children hooked on the taste of this chemical that they will be the company to have there children for customers for their entire lifetimes. Wow. Imagine hooking children as customers. Imagine the years of being consumers that children have left in them. When a company hooks a child on something , whether that be cigarettes or chemical sweeteners, most likely that child will be that company’s lifetime customer. This is why some companies are putting the chemical sweetener into children’s cereals. They put the chemical into cereals that are marketed to children. You have seen the commercials. Now go read the box labels that are on those particular cereals. (There are some cereals that do not have the chemical in them; but check them all out). If you want your child to be a healthy child and healthy adult, you would do your best to not give that chemical to your child at all. Of course it goes without saying that if your child is diabetic, you need to follow a different route. Ask your pediatrician for advice with this. I am not saying that the chemical should never be used at all; I am saying that we need to KNOW where this chemical is. Companies should say right in large letters, on the front of the box contains aspartame or contains artificial sweetener but they do not print that. They put it in fine print where most consumers will not read it or cannot read it due to the smaller type. Instead some companies opt to print things similar to, “BRAND NEW TASTE” or “FRESH NEW TASTE,” and some advertise: “Now half the calories.” I have examined many boxes of food and some gums and found that most times when a company advertises a brand new taste or fresh new taste, what they are really saying is that they have chosen to add a chemical sweetener in place of some of or in place of all of the sugar in that particular product. To protect your health – read the fine print and read the ENTIRE list of ingredients.
CAUSES INCONTINENCE: Some chemicals cause incontinence. It makes sense. Do you expect to add chemicals (that were never meant to be consumed) to your diet and not have it affect your health and your body, years down the road? Years ago, I remember reading an article in a science magazine and the article stated that this chemical, this artificial sweetener makes humans incontinent. That was enough to make me avoid the artificial sweetener. What does the average consumer think about this campaign to hook people on artificial sweeteners? Most people agree that if there is nothing wrong with the sweetener and if the sweetener benefits people, then why are the companies trying to “hide” the chemical under the phrase of brand new taste or fresh new taste. Why? All consumers wonder why. Bottom line is that though thousands might reject a package that says contains aspartame , thousands might accept a package that says, Brand New Taste. What consumer would not want to try a brand new taste or a new flavor? So these chemical companies that produce this product are getting thousands of new customers, hooking thousands of more people on the basis that it is a brand new taste, rather than an old chemical. Think twice before you buy. Read all labels and really know what you are about to consume.
It is up to you if you want to take in artificial sweetener or not, but when companiespurposely hide the fact that they are switching over to artificial, and when companies do not advertise that a brand new taste is nothing more than an added chemical, then these companies are treating consumers as if they have no minds, no thinking processes and best of all -no choices.
How many customers would choose an artificial chemical if they knew that this was in their food, drinks, snacks and other consumable items? What is your choice?
AVOID BEING FOOLED:
Notice new packaging. Sometimes the addition of the aspartame to the package needs a new ingredients list and a new packaging . In lots of new package, newly packaged products, there is aspartame or other chemical sweetener.
STOP THE CHEMICAL CHARADE:
· Begin a letter-writing campaign in your schools, organizations and clubs and write to the presidents of all major food and drink companies and demand that they reveal -in large print – on their boxes when they have opted to include chemicals in their foods. Publicize your campaign. Write letters to the editors in your towns and let the public know about this chemical farce.Publicize this as much as you can.
· Ask everyone you know to read this article and then begin their own letter-writing campaign to all the companies that sneak this chemical into our food and drinks. Reach out to large organizations. There are numbers in organizations. If you ask one leader, a president or chief executive officer to help stop this chemical bleed into our food system, that leader can urge all the employees and their friends and families to write letters to their state leaders. This is a very important mission that you have. What you do today, how you make your purchases today can affect the health of your children, your grandchildren and your great-grandchildren. Let’s stop the chemical additions to our food that are done in private, in secrecy. Everyone should go back to the old idea of clearly labeling diet food so that people know when there are chemicals in the food. We deserve to make our own choices and many large advertising companies are taking the choices away from us and we, as consumers did not even notice they are doing it.
Do not be the frog in warm water. Most people know that story. You put a frog in warm water and he will keep on swimming around until he is totally cooked. But put a frog in hot or boiling water and he will jump sky high out of the pot to safety. I am telling you now, that you as consumers of this secretly-added chemical are frogs in warm water. Run to your typewriters today and run to your phones today and make these corporate leaders know that you will not be fooled and that you want the chemicals clearly labeled when they are added to foods that you are purchasing.
Boycott all products that are not clearly labeled on the front of the box that these chemicals have been added. If a product has a chemical in it, and is labeled, fresh new taste or brand new taste or half the sugar then boycott those products today.
Do not be a frog in warm water. Take an action today that will protect your health today and tomorrow.
The author is a creative individual writer of non-fiction and fiction. She lives in America and brings information to the public about consumer issues, arts, writing and publishing. The author has researched many topics from a to z, including consumer interest topics that affect the general public. She shares her information with you via her articles here. You can leave a note or questions or comments at the author’s page at open diary. Look for the author called, “expert author.”
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